Places with history attract visitors

Thousands of tourists come to Småland and Öland every year, and we like to stay at home ourselves. Our changed behavior provides a multitude of possibilities about how cultural environments can be a resource for culture, tourism and community planning. Places with history really attract visitors.

On 8 November, for the 20th year in a row, it is once again time for an interesting cultural heritage seminar.

-– This year's theme is about tourism's change from holiday to home holiday. The questions that are in focus are what significance cultural environments have for the tourism industry, how a cultural environment can become a destination and how we can together make use of and develop these places and stories, says Birgitta Eriksson, county antiquary at the County Board of Kalmar County.

From Borgholm's seaside resort to Virserum's holiday village

Among the speakers are Anna Wyn-Jones, who talks about the history and development of Virserum's holiday village, Per Pettersson Löfquist, university lecturer in tourism science and program manager for the tourism program at Linnaeus University, who talks about the imbalance between the city and the countryside, and Karin Ekebjär from Region Kalmar län who tells about Kalmar county's tourism industry strategy.

Also participating is Maja Heuer from the EU project Unique historical Kalmar County, who has worked with site development in several of the county's municipalities and who presents how it has gone. But what does that mean in practice? Ingela Heldebro, culture secretary, and Jenni Lappelt, tourism consultant, both Hultsfred municipality, will tell you more about that. Also Ludvig Papmehl-Dufay, senior lecturer in archeology at Linnaeus University, will give examples of successful site development with castle safari on Öland as an example.  

In addition, the visitor can listen to Peter Danielsson from Kalmar county's home association who tells about the long history of the holiday and see selected parts of Sven Ekberg's film "Öland and the tourists" which depicts the history of tourism in the 1850s, when Borgholm's seaside resort was formed until today's mass tourism.

- The program offers an interesting diversity that illuminates this year's theme and issues in different ways, so of course I hope that it appeals to a wide audience and that many will want to participate, says Örjan Molander, museum director Kalmar County Museum.

It is the County Administrative Board of Kalmar County, the Kalmar County Museum and the Kalmar County Home Association, which arranges the cultural heritage seminar and invites entrepreneurs, associations, organizations, professions and everyone with an interest in discovering, preserving and developing cultural environments to the Forum in Oskarshamn.